Ever tried to find something in a cluttered room? You know it’s there, but it’s hidden under a heap of random stuff. That’s what it’s like for search engines when they land on a poorly-optimized website. They know there’s great content, but finding it is another story. This is a common situation for many nonprofit organizations, but fear not, we’re about to lift the veil on common SEO faux pas. Think of it as spring cleaning for your website.

1. Keyword amnesia: Keywords are like bread crumbs that lead Hansel and Gretel (in our case, search engines and users) to your website. Without them, your website might as well be lost in the dense forest of the Internet.

2. Website structure chaos: Imagine walking into a library with no signage. No direction, no categories, just a labyrinth of books. That’s what a website with poor structure feels like to a search engine. Clear headings and subheadings are like your website’s signposts.

3. The snail-paced website: There’s nothing more frustrating than a web page that takes an eternity to load. It’s like waiting for a sloth to cross the road. Not only do users abandon ship, but search engines aren’t fond of it either.

4. Broken links – the digital dead ends: Picture this, you’re following a map to buried treasure, only to find that the path ends abruptly. That’s the essence of a broken link. Frustrating, isn’t it?

5. Mobile-unfriendly sites: In today’s era of smartphones, a website that doesn’t play nice with mobile devices is like a restaurant that only serves one dish. You’ll lose a chunk of your audience.

6. Social media, the forgotten ally: It’s like having a billboard in a desert. If you’re not linking your website on your social media and actively sharing content, you’re missing out on a goldmine of potential traffic.

In the grand scheme of things, avoiding these SEO missteps is akin to ensuring your website isn’t hidden under a pile of Internet clutter. Keep an eye on your SEO performance, and remember: a clean, well-organized website is a search engine’s best friend.

KEY POINTS:
1. Keywords guide search engines to your content, don’t forget them.
2. A well-structured website helps search engines understand your content better.
3. Faster websites are favored by search engines and users alike.
4. Broken links frustrate users and damage your SEO, fix them promptly.
5. Mobile-optimization is crucial in today’s smartphone-dominated world.
6. Social media can drive a ton of traffic to your site, make the most of it.